22-Point Marketing & Service Plan

Many homeowners think that "marketing" their home amounts to planting a "For Sale" sign in the front yard and placing a classified ad in the paper.  While these are elements of a marketing plan, they are only a small piece of a comprehensive marketing campaign.

The primary reason that most sellers use a professional real estate agent is that the agent and his or her company have the knowledge and resources that cannot be matched by a typical homeowner -- a marketing services department to prepare brochures and flyers, direct mail to send mass mail-outs to prospective buyers, an "inventory" of ready and willing buyers, knowledge of the financial and legal requirements of selling a home, and so on.

My marketing program will consist of all of the following 12+ elements:

  1. Attractive “For Sale” signs in your front yard.
  2. Color flyers and/or brochures available at your property yard sign.
  3. Featured home listing on my website:
  4. Notices to other homeowners in your immediate area.
  5. Direct mail/e-mail to send mass mail-outs to prospective buyers.
  6. Listing in the local Multiple Listing Service (MLS) computer, used by all real estate agents in the area.
  7. Aggressive “Just Listed” promotion to over 11,500 local real estate agents in the area (including over 1000 Prudential Americana Group, REALTORS'® agents, with buyers ready to show and sell your home) before any agents see the MLS listing (up to 50% of all sales involve other cooperating brokers acting on your behalf).
  8. Advertisements in selective local specialized market-specific publications.
  9. Promotion of your home on the Internet (through reciprocal links to my website) such as Realtor.Com,,,,,,, etc.
  10. New listing notice to my spheres of influence.
  11. + Other innovative marketing strategies that may be useful or required for your type and/or location of home. (I’m always thinking of something new and better).


  1. Represent YOU in the sale of your home.
  2. Work to get you the most money for your home in the shortest amount of time with the least amount of inconvenience.
  3. Prepare “true” comparative market analysis (CMA) that will assist you in pricing your home.
  4. Pre-qualify buyers before showing your home (I will also help to get most buyers pre-approved for a loan also).
  5. Present all offers to you and estimate your net proceeds from the offer(s).
  6. Help you with all sales negotiations to maximize your bottom line.
  7. Help you through necessary inspections, appraisals, buyer’s loan approval process, escrow and closing.
  8. Take care of the dozens of details that must be carefully monitored prior to settlement to ensure your home really gets SOLD after you accept an offer from a buyer.
  9. Keep you informed every step of the way.
  10. Attend and represent you at the settlement or closing.
  11. Help you locate another home locally or in another city, and make your move as easy as possible.

180 Things I Do For Sellers

Give me a call, I can help: (702) 273-8705

Thanks! . . . . . . . Bill Smith